

# Event Details

- **Event Name**: Competitive Intelligence: 1-Day Strategy Workshop | Gold Coast
- **Event Start and End Date**: Thu, 05 Mar, 2026 at 09:00 am – Wed, 05 Aug, 2026 at 05:00 pm (+10:00)
- **Event Description**: Dive into digital behaviour analysis and uncover powerful insights that help you design, market, and perform smarter onlineAbout this EventBring your team and save:1. Groups of three or more receive a 10% discount2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.Duration: 1 Full Day (8 Hours)Delivery Mode: Classroom (In-Person)Language: EnglishCredits: 8 PDUs/Training HoursCertification: Course Completion CertificateRefreshments: Lunch, Snacks and beverages will be provided during the sessionCourse Overview:The Competitive Intelligence course equips you with the tools and techniques to analyze user behavior, interpret heatmaps, and make data-driven decisions that boost user engagement and conversions. You’ll gain practical experience with tools like Hotjar and Crazy Egg, learn to assess user journeys, and extract meaningful insights to improve your website or app performance. By the end of the session, you’ll be confident in using behavior analytics to strengthen your digital marketing strategy and enhance overall user experience.Learning Objectives:By the end of this course, you will be able to:By the end of this course, you will:Understand how to gather and interpret user behavior data effectively.Learn to install, configure, and use top behavior analysis tools.Be able to identify website usability issues through heatmaps.Use behavioral insights to optimize digital marketing campaigns.Develop data-driven strategies to enhance user experience and conversions.Target Audience:Digital marketers, web developers and data analysts, business owners, and entrepreneurs.Why Choose this Course?This course is ideal if you aim to strengthen your understanding of user behavior analytics and make smarter, data-backed marketing decisions. We combine theory with extensive hands-on practice to ensure you can immediately apply what you learn. Our expert trainers have real-world experience in optimizing websites for performance and conversions. You’ll gain not just analytical skills, but also the strategic mindset needed to act on insights effectively. Choosing us ensures that you receive comprehensive, instructor-led training backed by post-course resources and support.©2025 MG Aussie Events. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.Do you want to upskill your entire team in behavior analytics and competitive intelligence?We offer in-house training programs tailored to your organization’s needs. Our sessions can be customized to align with your team’s roles, digital platforms, and goals. Whether it’s a marketing team or development unit, we’ll adapt our content and activities to match your business context, ensuring maximum value and impact.📧 Contact us today to schedule a customized in-house, face-to-face session:eventbrite@mgaussie.com  https://cdn-az.allevents.in/events8/banners/b1eb8d40-f764-11f0-9be3-e3b7b4b0331e-rimg-w983-h740-dc497aa8-gmir.jpg   https://cdn-az.allevents.in/events8/banners/b2181b80-f764-11f0-a7b3-9f39d05c56dc-rimg-w983-h740-dcd6d1c3-gmir.jpg   https://cdn-az.allevents.in/events10/banners/b2459420-f764-11f0-ac63-75911b46e902-rimg-w1200-h678-dcffffff-gmir.jpg   https://cdn-az.allevents.in/events6/banners/b26921b0-f764-11f0-ac63-75911b46e902-rimg-w983-h740-dc91938d-gmir.jpg   https://cdn-az.allevents.in/events3/banners/b2d06f00-f764-11f0-9be3-e3b7b4b0331e-rimg-w789-h740-dcc5bba5-gmir.jpg   https://cdn-az.allevents.in/events6/banners/b2fab350-f764-11f0-9be3-e3b7b4b0331e-rimg-w1200-h700-dcffffff-gmir.jpg AgendaModule 1: Introduction to Competitive IntelligenceInfo: 
•	Understanding the importance of digital behavior analytics
•	Key elements of competitive intelligence in online business
•	How user data influences decision-making
•	Activity Module 2: Overview of Heatmaps and User Behavior ToolsInfo: 
•	Introduction to heatmaps and session recordings
•	Exploring Hotjar and Crazy Egg dashboards
•	Identifying user behavior patterns
•	Case Study Module 3: Setting Up Tracking Tools EffectivelyInfo: 
•	Implementing Hotjar and Crazy Egg on your website
•	Understanding privacy, GDPR, and user consent
•	Customizing tracking for different web pages
•	Activity Module 4: Types of Heatmaps and Their ApplicationsInfo: 
•	Click maps, scroll maps, and movement maps explained
•	Analyzing interaction zones and drop-off points
•	Using insights to guide layout and design changes
•	Role PlayModule 5: Data Interpretation and Behavioral AnalysisInfo: 
•	Turning visual data into actionable insights
•	Recognizing behavioral trends and anomalies
•	Linking analytics to marketing strategies
•	Case Study Module 6: Optimizing User Experience (UX)Info: 
•	Applying behavioral insights for UX enhancement
•	Reducing bounce rates and increasing engagement
•	A/B testing based on heatmap results
•	Activity Module 7: Converting Insights into Business StrategiesInfo: 
•	Integrating findings into content and ad strategies
•	Measuring ROI of behavioral analytics
•	Best practices for ongoing monitoring
•	Quiz Module 8: Workshop and Practical ImplementationInfo: 
•	Hands-on use of Hotjar and Crazy Egg for real scenarios
•	Reviewing session recordings and heatmaps
•	Presenting key findings and improvement plans
•	Activity Module 9: Wrap-Up and Q&amp;AInfo: 
•	Recap of key tools and methodologies
•	Addressing challenges in implementing analytics
•	Setting up post-training action plans
•	Q&amp;A session with expert trainer
- **Event URL**: https://allevents.in/gold-coast/competitive-intelligence-1-day-strategy-workshop-|-gold-coast/100001980805887732
- **Event Categories**: workshops, business, digital-marketing, contests, virtual
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fcompetitive-intelligence-1-day-strategy-workshop-gold-coast-tickets-1980805887732
- **Ticket Price Range**: min: 619.67, max: 794.39, currency: AUD

## Event venue details

- **city**: Gold Coast
- **state**: QL
- **country**: Australia
- **location**: Regus Surfers Paradise
- **lat**: -28.002083
- **long**: 153.4267577
- **full address**: Regus Surfers Paradise, 50 Cavill Avenue#Level 13, Gold Coast, Australia

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: MG Aussie (https://allevents.in/org/mg-aussie/26713862)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events10/banners/6735369800b15a81cab95b9bd211c6d8c35e35e39c0cc9b5e2d887ce184a72af-rimg-w800-h602-dc2f2b31-gmir.jpg?v=1769067244
- **Alt text**: thumbnail
  - **Image URL**: https://dyn-image.allevents.in/generate-image?v=4&title=Competitive+Intelligence%3A+1-Day+Strategy+Workshop+%7C+Gold+Coast&date=05+Mar

## FAQs

- **Q**: When is the event happening?
  - **A:** Thu, 05 Mar, 2026 at 09:00 am (+10:00)
- **Q**: Where is the event happening?
  - **A:** Regus Surfers Paradise, 50 Cavill Avenue#Level 13, Gold Coast, Australia
- **Q**: What is the ticket price?
  - **A:** starting from 619.67 up to 794.39 AUD
- **Q**: Who is organizing the event?
  - **A:** MG Aussie
- **Q**: What type of event is this?
  - **A:** workshops, business, digital-marketing, contests, virtual
- **Q**: Where can I find ticket details about Competitive Intelligence: 1-Day Strategy Workshop | Gold Coast ?
  - **A:** You can find ticket details about this event on AllEvents.

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